Originally posted by Ben Bolt
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In the 1980s cable television exploded: HBO, Showtime, USA Network, ESPN—all were hungry for marketable content. A fight labeled “World Championship” attracted viewers, and the sanctioning body alphabet soup (WBA, WBC, IBF, later WBO) gave them a convenient excuse to package something as a championship fight.
Broadcasters didn’t care about lineage or legitimacy—they cared about ratings, and if that meant hyping a #5 vs. #7 matchup for a vacant belt as a "world title fight," so be it.
As a result, sanctioning bodies had every incentive to proliferate, because the broadcasters would still promote the event and treat the belt as legitimate, regardless of context.
The most the print journalists could do was challenge legitimacy, which Ring Magazine tried by maintaining its own championship policy. But The Ring didn’t have the market power to override HBO or Showtime. The magazine could call out weak title claims, but the networks still called it a “world title fight” on air.
In many ways, print journalists ended up reacting, not driving the narrative. By the 1990s, you even saw some top writers referring to “three-belt champions” or “undisputed with all four,” because the genie was out of the bottle.
It was the 1980s when all the poisons rose up from the muck."
That’s when boxing lost control of its own legitimacy. The market began rewarding quantity of titles over quality of champions.
IMO journalists had no choice but to go along. It was the broadcasters that called the shot and the journalists could only surrive by capitulation.
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